My team worked with jewelry designer Alexis Bittar to brainstorm fresh ideas for his marketing campaigns. The hypothetical campaign I created would feature a series of artist collaborations that would change from season to season. I used found photography and artwork to create examples of how this campaign would be executed across various channels.
As a member of the design team at Grubhub, I was tasked with creating a pop-up museum exhibit for our sister brand Seamless. The Museum of Pizza was hosted at the William Vale Hotel in New York from October 13th - November 18th, 2018. Using data collected from thousands of Seamless customers, we created an interactive experience in which we displayed some of New Yorker’s “Sauciest Pizza Secrets” on a series of three screens. We also created and a Pizza Confessional Booth to give visitors the chance to share their most embarrassing pizza confessions (spoiler: a lot of New Yorkers LOVE deep dish).
Our booth got hundreds of interactions (which provided a fantastic lead-generation boost), we were featured in many different social media posts, and we were even featured on the Today Show in a segment where Carson Daly and his son confessed their pizza secrets.
Some of my favorite designed pieces from this project included a pizza-patterned backdrop, five different “I Confessed” sticker designs that visitors could take with them, and the interior of the Pizza Confessional Booth, which featured a lattice-pattern of, you guessed it, pizza.
In 2016, I helped to conceptualize, brand, and art direct a campaign for eBay's new fashion category. The campaign, called "Find Your Perfect" featured real women of all age groups, ethnic backgrounds, and body types, and celebrated their unique style. We worked with photographer Todd Selby to showcase our spokeswomen in their homes and workplaces.
In addition to art directing the overall campaign, I also designed emails, printed pieces, and digital ads to encourage viewers to shop for unique fashion on eBay.
While working on the John Frieda account, I created visual content for their social media channels and designed eBlasts to promote new products and celebrity collaborations.
Concept work for a series of posters promoting a chain of hotels in Beijing.