SEAMLESS OUT-OF-HOME CAMPAIGN
This OOH campaign went live in September of 2020 across the city of New York. We wanted to highlight our Perks program, and entice diners to order with examples of the deals they can get with Seamless Perks. To fit with our brand style, I wanted a typographic look and feel inspired by vintage signs. I sourced several illustrators and we ultimately ended up working with the incredibly talented Kyle Letendre to bring these illustrations to life.
Art Direction: Grace Hamann • Illustration: Kyle Letendre • Copy: Hank Green • In-Situ Photography: Out Front Media
MUSEUM OF PIZZA
As a member of the design team at Grubhub, I was tasked with creating a pop-up museum exhibit for our sister brand Seamless. The Museum of Pizza was hosted at the William Vale Hotel in New York from October 13th - November 18th, 2018. Using data collected from thousands of Seamless customers, we created an interactive experience in which we displayed some of New Yorker’s “Sauciest Pizza Secrets” on a series of three screens. We also created and a Pizza Confessional Booth to give visitors the chance to share their most embarrassing pizza confessions (spoiler: a lot of New Yorkers LOVE deep dish).
Our booth got hundreds of interactions (which provided a fantastic lead-generation boost), we were featured in many different social media posts, and we were even featured on the Today Show in a segment where Carson Daly and his son confessed their pizza secrets.
Some of my favorite designed pieces from this project included a pizza-patterned backdrop, five different “I Confessed” sticker designs that visitors could take with them, and the interior of the Pizza Confessional Booth, which featured a lattice-pattern of, you guessed it, pizza.
Art Direction & Design: Grace Hamann • Copy: Jes Kocemba • Production: Yung Savolainen
