As a Senior Designer at Tovala, I'm responsible for three main objectives:

• Push the brand forward by exploring color palettes, typography, and art direction
• Spearhead the creation of cohesive marketing campaigns to highlight our sales and new menu offerings
• Lead art direction for multiple photoshoots per month, then translate these assets into marketing campaigns

Collaborators:
Bryant Ross (Creative Director)
Cassie Radstaak (Design Manager)
Christian Villodas (Copy Manager)
Maggie Pluskota (Senior Copywriter)
Aliyah MacCrindle (Graphic Designer)
Colleen Sheehan (Graphic Designer)

At Mailchimp, I was integral to the creation of over 100 email templates for the team's newly-launched e-mail builder. Using branded assets from Mailchimp's fictional brands, I created colorful and engaging templates for users to purchase and customize.

Dish of the Month / Dish Holidays is a campaign that celebrates a different dish or cuisine every month, with emails and Instagram stories designed for appetite appeal. I sourced different typefaces and food imagery to create a unique and elevated look.

Collaborators: Darren Bridges, Ashley Brown

Concept work for a series of posters promoting a chain of hotels in Beijing.

At Tally, I produced high-performing digital deliverables, including dynamic lifecycle emails and landing pages. I also designed a billboard that was displayed in Times Square to celebrate our Series D funding.

Collaborators:
Chris Sandlin (Illustrator)
Christina Hu (Copywriter)
Iskander Ben Amor (Animator)
Molly Hubert (ACD)